Erich Wunderlich is the specialist for high-quality BMW motorcycle accessories. That wasn’t always the case, however. Erich Wunderlich was born in Brazil in 1963 and came to Germany at the age of five. In 1985, he began his success story with the technical improvement of the Yamaha motorcycles SR and XT 500.
Working in his garage at home, he developed an optimisation for the valve operation oil supply of the Yamaha single-cylinder engines that were produced in huge quantities. He soon offered this as a standard pre-assembled installation kit, thus laying the foundations for Erich Wunderlich’s commercial success, who completed his business administration course at the same time.
With the arrival of the BMW R 100 GS, which largely replaced the XT 500 as the travel enduro in Germany, he fundamentally refocused his company. Since then, Wunderlich GmbH develops and manufactures exclusively high-quality BMW motorcycle accessories.
The internationally focused, renowned, medium-sized business of today has constantly grown; the first catalogue contained 8 pages with just short of a hundred listed products. Today, the product portfolio comprises over 3,600 components. The company employs more than 60 employees and trains people in various departments.
Alongside Erich Wunderlich as managing director, Frank Hoffmann has been helping to steer the fate of the business as second managing director since 2014. The company founder’s successor, however, will be Felix Wunderlich, son of Erich Wunderlich, who is already optimally integrated into the company as an attorney and head of product development.
With the pending relocation from Sinzig to Grafschaft Ringen in the Rheinland Innovation Park, there’s nothing else standing in the way of future innovations by Wunderlich GmbH and its continued growth.