Erich Wunderlich is the specialist for high-quality BMW motorcycle accessories. That wasn’t always the case, however. Erich Wunderlich was born in Brazil in 1963 and came to Germany at the age of five. In 1985, he began his success story with the technical improvement of the Yamaha motorcycles SR and XT 500. Working in his garage at home, he developed an optimisation for the valve operation oil supply of the Yamaha single-cylinder engines that were produced in huge quantities. He soon offered this as a standard pre-assembled installation kit, thus laying the foundations for Erich Wunderlich’s commercial success, who completed his business administration course at the same time.
With the arrival of the BMW R 100 GS, which largely replaced the XT 500 as the travel enduro in Germany, he fundamentally refocused his company. Since then, Wunderlich GmbH develops and manufactures exclusively high-quality BMW motorcycle accessories. The internationally focused, renowned, medium-sized business of today has constantly grown. The first catalogue contained eight pages with just short of a hundred listed products. Today, the product portfolio comprises over 3,700 components. The company employs more than 70 employees and trains young people in various departments.
Alongside Erich Wunderlich as managing director, Frank Hoffmann has been helping to steer the fate of the business as second managing director since 2014. The company founder’s successor, however, will be Felix Wunderlich, son of Erich Wunderlich, who is already optimally integrated into the company as an attorney and head of product management and development.
According to Erich Wunderlich: “In our company, all departments from development and product management through purchasing, materials management, production, quality, sales, customer service, logistics, marketing all the way to the shop are networked with short pathways. Our organisational structure is
thus streamlined and efficient. Our qualified employees are another success factor, who share the passion for riding motorcycles with our demanding customers practically without exception so that they are characterised by a high level of identification with the company and our products. And our customers can feel that." "Additionally", says second managing director Frank Hoffmann, "there’s also our excellent position in relation to the Nürburgring, where we’ve already put many new products through thorough and demanding tests in the past before we added them to our portfolio". Hoffmann, himself an experienced race biker, established a small race department in 2016 that has already successfully partaken in the Pikes Peak Race in the USA and scored both a class victory and two championships in the Long Distance Cup at the Nürburgring. "The passion, commitment and happiness of our employees is an eminently critical factor for the company and one reason to train young people up in our various departments! More than this, we also support internships and bachelors as well as masters degrees.” “Our success is based on our technological innovativeness, our creativity, our quality standard, on our customer focus and on our international outlook. It also reflects our stance of being and remaining grounded. We value sustainability over making a quick euro. We believe in the value of what we do and in what we produce. The satisfied, long-term, customer is more important to us than quick turnover” adds Erich Wunderlich.
With the pending relocation from Sinzig to Grafschaft Ringen in the Rheinland Innovation Park, there’s nothing else standing in the way of future innovations by Wunderlich GmbH and its continued growth.
- Founded in 1985 by Erich Wunderlich
- Concentrating since 1993 on the exclusive development of high-quality components for BMW motorcycles
- 2004 Wunderlich moves into headquarters in Sinzig
- 2019 Relocation to the Innovationspark Rheinland
- Classic by Wunderlich.
- Wunderlich Motorsport
- 70 employees
- 3,700 products and components
- 20,000 stock items