Since Erich Wunderlich founded the company, everything for us here has revolved around high-quality motorcycle components. As a passionate motorcyclist, he always had a keen sense for the rider's concerns. From the start he ascribed to innovation, quality, ergonomics, comfort, all-round protection and safety. Admittedly, none of this has changed to this day. And above all stands the maximum riding pleasure that the high-quality, functionally elaborate and well-thought out Wunderlich products offer. Doing away with the superfluous, no frills, not breaking under normal conditions.
We operate in a field of tension where, on the one hand, we are recognised and perceived around the world as a specialist in high-quality BMW accessory components, but our products aren't mass-produced goods - completely the opposite! They're made by hand in small batches.
The proportion of self-developed Wunderlich products in our portfolio increases year on year. There are good reasons for this: There's nothing else like them. Wunderlich products are products that we develop and test ourselves and then manufacture according to our high quality specifications in collaboration with selected manufacturers that we've already been working with reliably for many years. Specialists like us. These are mechanic workshops, welding businesses, plastic processing firms and saddlers, just to name a few examples. Craft workshops or medium-sized companies, mostly from the region, from Westerwald, Eifel or Rheinland. These are frequently specialists in Europe if there are no regional alternatives. Master craftsmen and production engineers with lots of experience and ultra-modern machines, with a solid awareness of traditional values, top quality and precision, but particularly of their own values that proudly manufacture solid products. Our Wunderlich products.
The working steps in the manufacture of our ERGO+ handlebar riser are a clear example of the intensive manufacture. Expert tool makers manufacture the components on a multi-axis CNC machining centre. The manufacturing process here is designed towards precision and effectiveness. The sophisticated milling programme has been optimised with an eye on energy efficiency and the reduction of the chip volume and is extremely effective. The resulting chippings are of course recycled. In doing so, we are contributing to the reduction of waste and energy consumption.
We wouldn't be specialists if as well as making ourselves aware of our customers' requirements, we didn't also continuously expand our own expertise regarding the requirements of the latest construction and manufacturing processes. This is what our success is based on: on our customer focus and on our ability and pleasure in innovating.