Media kit for the Wunderlich GmbH Media Meeting
Grafschaft-Ringen, 29th April 2022
- The new division of Wunderlich GmbH
- Something new is coming - Components for selected adventure bikes of renowned premium motorcycle brands
- Wunderlich Adventure starts a high-quality range of products for the Harley-Davidson Pan America 1250 and the Special
- The Wunderlich Adventure Styles for the Harley-Davidson Pan America 1250 and the Special
- Product Categories
- Wunderlich Adventure – The Story behind
- Come on: BOLT ON!
The new division of Wunderlich GmbH
Wunderlich Adventure. Passion. Unlimited.
The expertise that Wunderlich has built up in the development, production and distribution of high-quality components for BMW motorcycles since 1985 will flow fully into the new Wunderlich GmbH division from 2022.
The name is: Wunderlich Adventure
The leitmotif that moves Wunderlich Adventure is expressed in two words, two concepts: Passion and Unlimited. Passion stands for the deep passion for motorcycles, because Wunderlich loves and lives motorbikes and motorcycling. Unlimited expresses the openness to dedicate Wunderlich Adventure to selected models from other premium motorcycle manufacturers in the future.
Something new is coming
Components for selected adventure bikes of renowned premium motorcycle brands
Wunderlich Managing Director Frank Hoffmann:
"The components that we at Wunderlich Adventure develop and manufacture for other premium motorcycle brands, we produce them at the same high level of quality and design that our BMW customers are familiar with. For them, our name is associated with the promise that we will not compromise on quality, design integration and functionality.“
Felix Wunderlich, Managing Director:
"In the future, the two divisions, Wunderlich - complete your BMW and Wunderlich Adventure, will stand as brands under the umbrella of Wunderlich GmbH. We would like to emphasise that the Wunderlich - complete your BMW brand will continue to be dedicated unchangedly and exclusively to BMW motorcycles in the future."
Herbert Schwarz, Multi Brand Manager and Brand Ambassador of Wunderlich:
"I am still fairly new at Wunderlich and am pleased that we are now entering a new product segment and a new territory with the Harley-Davidson: In Wunderlich Adventure. That's something to look forward to, there's a lot more to come in the near future!"
Wunderlich Adventure starts a high-quality range of products for the Harley-Davidson Pan America 1250 and the Special
Frank Hoffmann's opinion on the Harley-Davidson Pan America 1250 and the Special:
"The Harley has an amazing very powerful engine. The ergonomics are excellent – even for taller people such as myself. As per usual with Harleys there are ample customisation possibilities. A nice overall package. I am very, very impressed by this motorcycle!"
"Owners of the Harley Davidson Pan America™ will be the first to be offered a rich assortment of high quality components made in Germany under the Wunderlich Adventure label. They will be top notch in every aspect and represent everything that customers know and expect from Wunderlich!"
The Wunderlich Adventure Styles for the Harley-Davidson Pan America 1250 and the Special
Wunderlich Adventure Pan America „Road Trip“
Our Pan Am 1250 in Vivid Black carries the name „Road trip“. High quality Wunderlich Adventure parts & accessories taken from our touring, ErgoComfort, design und protection offerings transform it into a powerful and unique travel enduro full of character. It is your loyal companion on any trip – no matter how long it takes or where you are on the globe!
"Offroad" - the sporty Wunderlich Adventure Pan
The exciting Baja orange color underlines the athletic character of our „Offroad“ Pan Am™ 1250 Special. The Flowjet makes for a dynamic and aggressive appearance. The protection parts make it seem invincible. Being full of power as well as lightning-fast at the same time, are the two characteristics which make it feel at home on any obstacle course, any terrain. Indestructible and ready for whatever adventure you have planned!!
Our portfolio for the Harley-Davidson Pan America and Pan America Special is divided into the product categories Design, Style & Protection, Touring and ErgoComfort.
An up-to-date product list (all information as of 29th April 2022, subject to change) can be found in the Mediakit/the Wunderlich Adventure Cloud.
Design. style & protection
WUNDERLICH ADVENTURE – THE STORY BEHIND
Wunderlich Managing Director Frank Hoffmann – a proven specialist for BMW motorcycles – is well-known beyond the BMW motorcycle scene. However, what most people do not know is that for years he has been passionate about bikes from the USA. Especially the ones originating from Milwaukee. This showed during one of his trips to the States when he rode Harleys after the successful participation of Wunderlich in the Pikes Peak International Hillclimb 2019.
It really clicked when Harley released the Pan America. Being their first travel enduro granted a lot of attention – even outside of the Harley community. With this bike HD is attempting to increase shares in a new customer and market segment which so far has been dominated by the well established BMW R 1250 GS. Hoffmann knows the latter inside out.
Sensitive to the ample optimisation possibilies in terms of ergonomics, comfort, suspension and protection he went on a first extensive ride with the Pan America. This was a lot of fun of course but it also resulted in a detailed list of measures to fundamentally improve the enduro bike. For example, »the completely unprotected radiator grille is in dire need of adequate protection« Hoffmann emphasises. He also sees optimisation potential with the wind shield as well as the seat.
This marked the birth of a lineup of innovative, functional components which is consistently directed at the quality aware and demanding community of the Harley-Davidson Pan America.
At the same time Hoffmann announced: The design and quality of the Pan America components has to match the high level of the existing Wunderlich offerings for BMW riders all over the world.
This is the conception of an idea which laid the ground work for a new division at Wunderlich: Wunderlich Adventure.